objetivos/objetives of the empresa

☻short-term objetives:
• to survive
• to ensure greater market share.

☻mid-term:
•to increase sales.
•to generate higher profits.
•to get better value for money.
•to grow.

☻long term objetives:
•being a leading brand in the market.
•being a brand recognizedfor its variety of desingns.
•to increase assets.